Keep calm and continue to carry PR to the masses
Our PR manager, Mariana Khala, shared a number of trends that will survive pandemic:
1. Influence-marketing (here also work with micro-influencers). In 2020, it is better to focus on ordinary people with a growing number of followers - from 3,000 to 1,000,000.
2. Social responsibility. Do not pass problems, rather direct your opportunities and ideas for your country’s benefit.
3. Variety of content. Distribute your content to more suitable platforms: text in professional blog, video in TikTok, audio in podcasts, animated videos on Instagram, etc.
4. The concept of crisis PR. It is important to remember that anti-crisis cases stand on the following "whales": company / brand values + Humans first.
We wish you great coverage and positive feedback!