To organize the most recognizable unique eco-event under the auspices of Corona brand: clean up Trukhanov Island, joining the global movement “100 Clean Islands until 2020” and supporting World Ocean Day.
Corona is a true lover of the oceans, and the beach is its home, so we decided to clean the beaches of Trukhanov Island together with the company's employees and volunteers. in order to enjoy the clean environment and friendly communication in the final, following the brand philosophy. In the final, following the brand philosophy, we planned to enjoy a clean environment and friendly communication.
The event took place on Trukhanov Island in the UBK club, under the slogan “This is living?”, calling to look around and think about the pollution of local water bodies and, as a result, the oceans.
The participants were created the conditions for a comfortable cleaning - points of issue of equipment and separate collection of garbage. In the process, all comers photographed and competed for the cleanest territory.
The meeting of the sunset with a bottle of Corona with live music was the harmonious conclusion of the evening. The relaxed atmosphere, the beauty of the setting sun and the feeling of lightness of being - everything is fully consistent with the philosophy of Corona brand.
4 hectares of clean island territory
4 tons of sorted garbage
250 participants who accepted the challenge of responsible waste management