<< back
Select category
  • Show the last
  • Production
  • non-standard communications
  • Event marketing & sponsorship
  • Trade marketing
  • Consumer marketing
  • PR
  • Digital
  • design
  • creative
  • strategy
  • Discovery Ukraine
  • ВОЛЯ
  • Vodafone
  • InBev
  • Sanofi
  • Reckitt Benckiser
  • Радіо Свобода
  • Український жіночий фонд
  • Acibadem
  • Opera
  • BAT

Discovery. Get closer with Eurosport


To offer viewers a unique experience of watching the Olympic Games and provide sports fans in Ukraine with maximum access to events in Pyeongchang, Korea.


Describes how to create

To give visitors the opportunity to see the VR content of the Winter Olympics through the specially designed Winter Olympics Eurosport VR app, without leaving the borders of their country in the fan zone of the UA: Pershyi Channel.


With the help of the Samsung Gear VR app and glasses, the visitors of the fan zone in the “Karandash” television center were given the opportunity to see the most important Olympics events in the format of virtual reality. Guests of the fan zone could choose the most convenient angle for themselves due to a 360-degree view. It gave the feeling of immersion of the hollow: the audience saw and heard everything that happens directly during the competition.



The use of VR technology, which has become one of the most important events in the history of broadcasts.

More than 1,000 impressed fans from the fan zone who felt themselves in Korea at the Winter Olympics.