To develop a communication strategy and communication materials for doctors and patients.
The strengths and weaknesses of the products were identified.
Insights for two types of target centers were formed.
A roadmap of patients and endocrinologists was created.
In the process of developing a communication strategy, focus groups with endocrinologists were conducted.
The main message and the visual range for creating communication materials were formed.
A communication strategy has been developed for the two products for two target audiences.