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Insuman

Task

To develop a communication strategy and communication materials for doctors and patients.

 

Describes how to create

The strengths and weaknesses of the products were identified.

Insights for two types of target centers were formed.

A roadmap of patients and endocrinologists was created.

In the process of developing a communication strategy, focus groups with endocrinologists were conducted.

The main message and the visual range for creating communication materials were formed.

 

Result:

A communication strategy has been developed for the two products for two target audiences.

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