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Leopolis Jazz Fest

Task

To come up with a non-standard announcing activation in Kyiv and in Lviv for the Leopolis Jazz Fest, as well as brand activation at the festival in Lviv.

 

Describes how to create

To draw attention to the festival with the help of non-standard musical activity on the streets - performances of a jazz band at pedestrian crossings during the red signal for cars.

To provide areas that will interest the guests of the event.

 

During the 10 days preceding the festival, on the streets of Kyiv and Lviv, musicians in branded clothing with information signs performed jazz compositions, attracting the attention of passersby.

 

Results:

More than 1000 photos in social networks with announcing musical activities.

About 2000 photos with photozones at Leopolis Jazz Fest.

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