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Staropramen. VR Activations

Task

To inform guests about the possibility of measures to "visit" Prague via VR-glasses and a special application, to collect audience contacts for further lottery.

 

Describes how to create

Staropramen - Prague beer number 1 in the world, so the journey for beer tourists always begins with Prague. You just need to wear a VR-helmet - and see the main attractions of the "golden city".

 

Activation worked at 3 events: the street food festivals in Kyiv and Kharkiv and the party in the office of Sun In Bev.

With the help of virtual reality glasses, the guests were offered to make a trip about Prague: take a walk along the Old Town, see the famous John Lennon wall, admire castles and palaces, and, of course, visit the Staropramen brewery.

 

Each participant automatically became a potential traveler to the real Prague, filling out a questionnaire.

 

Results:

A virtual reality application was successfully launched, an active brand manifestation at festivals, more than 1000 participants.

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