To attract guests of Andrew's Descent with non-standard activation by Vodafone.
To enable members of the activation to feel the progressiveness of Vodafone services, having received their digital-portrait.
During the day, 3 portrait painters on Andriyivsky Descent painted everyone on graphic tablets, and then sent portraits on social networks. Everyone who took part received pleasant surprises - branded products by Vodafone.
More than 50 digital portraits with Vodafone branding hosted on social networks.