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Vodafone: Your digital portrait

Task

To attract guests of Andrew's Descent with non-standard activation by Vodafone.

 

Describes how to create

Idea:

To enable members of the activation to feel the progressiveness of Vodafone services, having received their digital-portrait.

 

Decision:

During the day, 3 portrait painters on Andriyivsky Descent painted everyone on graphic tablets, and then sent portraits on social networks. Everyone who took part received pleasant surprises - branded products by Vodafone.

 

Result:

More than 50 digital portraits with Vodafone branding hosted on social networks.

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