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Vodafone. Power of impressions

Task

To develop the concept and mechanics of conducting BTL activities as part of the sponsorship on Imagine Dragons concert.

 

Describes how to create

Together with Vodafone and super-fast 4G, everyone can be in the center of impressions.

 

Thanks to the proposed activities, futuristic images and 4G technology from Vodafone, we were able to provide a unique experience, during which anyone could feel the power of musical impressions in a new way.

To make the connection with the event, we proposed to use the images of dragons in some aspects.

 

Results:

140,000 contacts

6,000 direct interactions

100 publications in social networks

76,000 social media coverage

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