Task

Ocean Plaza, a Kyiv fashion mall, was crowded out by newly opened fashion retailers. Shoppers frequented other fashion malls. So, Ocean Plaza needed to stand out and stir up the interest of fashion lovers.

Solution

The visual campaign that inspired fashion shoppers to do what they loved most of all – to stand out against the public and show off.
The two-color visual communication encouraged fashionistas to get fashion collections from Ocean Plaza and be a bright stain on the monotonous crowd.
The insight of standing out got a bright visual language and spoke out to fashion lovers.

Result

• Site traffic increased by 33%.
• Traffic to the mall by customers increased by 24%.
• Sales grew by 7%.