Task

The Lamicon product line is a wide range of foot fungus treatments that treat different symptoms and are suitable for different consumer conditions. However, in previous advertising campaigns, this differentiation was absent – the target audience of each of the tools (dermgel, spray and cream) was a single array of network users.

Solution

In order for the required audience to learn about each of the three, we conducted a careful segmentation and developed separate sections of the landing, for each of which we set up individual contextual advertising. We created creative materials and advertised each product differently, with a separate key-visual. To do this, we researched the problems of the target audience and developed personalized solutions that best suited each segment.

In addition, we developed a video that included both 2D and 3D elements for promotion on YouTube.

Result

• As a result, we reached 1292597 target audience representatives,
• 2287495 impressions to potential buyers
• and 3713 clicks.