Task

Development of a completely new young brand of the Internet and digital entertainment operator:

Naming
Creating a logo
Corporate identity development
Brand positioning
Design
Landing page

Solution

The audience of the brand is innovators
and followers, mostly up to 30 years. Residents of medium and large cities. They are the ones who know what they want from the Internet, but may not have yet clearly articulated a specific desire. We work ahead and give them one internet for all gadgets, simplifying the process of connections and payments.
Brand name: “INJOY” – is a combination of two words INTERNET + ENJOY = IN JOY.

The name is supplemented by a hashtag
#INJOY. The logo carries a message that will visually associate users with the trend of today and pleasant emotions.
Positioning:
Those that allow a person to engage in digital life without restrictions, providing easy and free online access.

Result

• In less than three months, the brand successfully launched in the city of Dnipro, where it gained popularity. After the successful completion of the pilot period - access to other cities.