Task

To acquaint the media with top management of Vodafone Ukraine. Discuss the prospects and development strategy of the company in the telecom market of Ukraine.

Solution

To hold a meeting for media representatives and acquaintance with the top management of the company in the format of a team-forming race on a sailing regatta. The team of the agency developed and offered the customer a scenario of open competitions on sailing yachts on the Kyiv reservoir. Each team of five yachts, in addition to an experienced instructor, included three media representatives and one top manager of the company.

Thanks to this, during the extreme competition, the team could not only communicate and get to know each other better but also the top management of the company could demonstrate their leadership qualities and
ability to work in a team together.

According to the results of the 3-hour regatta, the participants were treated to an official award ceremony and a festive buffet decorated with the marine concept of the event, during which the invited guests could share their impressions and discuss current topics of interest.