Task

Our client is a shop of rare seafood delicatessen hidden deep in the factory zone. Previously they have placed outdoor ads several times, but with very low results.
Our task was to make people talk about the shop, attract more customers and increase sales.

Solution

We created a sculpture — a sliced mermaid – and exhibited it in refrigerated showcases at main shopping and business centers for one month (weekly). Then we physically moved the sculpture to a delicatessen shop, where hundreds of customers a day continued to take photos and videos.

Sliced mermaid for sale, exposed on crushed ice in the usual showcase, is a surprising object, especially in the same row with other seafood.
It’s weird but beautiful. It’s buzz-worthy. And it’s a perfect metaphor for the rare seafood delicatessen the shop specializes in.

Result

• Average customers’ footfall increased 2-fold
• Sales inrease year-by-year 25%