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BONFIRE INSIDE – BONFIRE OUTSIDE

Creative
Non-traditional
Marketing
Special
Projects

Client

Discovery Channel

Task

Create a picnic gift set designed for the Discovery Channel.

Solution

We have created an unusual set.
It consists of a pure flame, although at first glance, you can not guess. To make sure of this, you need to take it with you on a picnic.

What do you need for a perfect picnic? Is the meat cooked properly? Without what meat does not become well fried and perfectly seasoned?

The answer is obvious – without fire. That is why “Grill Master Set” includes the most important components for barbecue – birch firewood and hot sauces. But so far the firewood has not turned into hot coals, they look like a comfortable bag that can be hung on the shoulder or thrown in the trunk, also filled with seven spicy sauces. After serving, the container will easily turn into a burning fire, for which the set is carefully included in the hatch. And everyone who received a “Grill Master Set” as a gift will be able to confirm – it’s really a fiery set that contains fiery flavors.