Client
Ministry of the Armed Forces of Ukraine
Task
The socio-patriotic campaign, dedicated to mobilization.
Solution
Involvement of real heroes of hostilities – combatants, as an example of true courage and patriotism.
To implement the project, a photo session was held with real heroes – famous combatants.
The slogan of the mobilization campaign was created: “Dignity, Will and Victory”, as well as a call to action: “Mobilize – protect the most valuable” A series of posters with different heroes – combatants, their names and titles were created. Posters were placed throughout Ukraine.




