Task

An affordable local fitness center is looking for clients! What could be the media that will let us reach ALL people in the neighborhood?

Solution

It’s bread. Everyone buys bread!
We got in cooperation with a bakery that supplies bread to neighborhood stores. Together we created FIT BUNS – a branded healthy buns with one coupon for a free visit to the fitness center inside the box.

Result

• Packs of buns sold in the first month — 2996.
• People came for a trial session — 658.
• People who purchased membership cards — 217.
• Number of fitness center clients increased by 25%.
• Return on investments — 115%.