Task

Development of creative concepts and preparation of design of a series of advertising materials for digital campaigns Nova Poshta in 2020

Solution

During the development of materials, the creative team of the agency
has successfully prepared a number of effective creative solutions that have been used in the client’s communication campaigns.

A special place among all materials is occupied by campaigns prepared during the pandemic lockdown caused by COVID-19. During the lockdown period, when almost every day Nova Poshta introduced new services that were not actually available on the Ukrainian market before, the accuracy of creative concepts, accuracy of conveying messages to the target audience, simplicity of design concepts and minimum time for preparation of materials became especially important.