Task

The company Fitopharm asked us to develop a promotional video for the product “Sweet Dream Sedafiton”. A product with a unique combination of natural ingredients and melatonin required a unique video – not similar to those already on the market, modern, one that appeals to the needs of the audience.

Solution

We developed a commercial with an unusual rewind script, which first showed a happy sleeping customer, and later – exactly how he managed to achieve a healthy sleep. This is different from the usual scripts for such promotional videos. With the help of an unusual construction of the video, we were able to demonstrate both the packaging of the product and the result in the first seconds, which will positively affect sales.

Result

• As a result, we received an interesting and non-standard commercial, which successfully demonstrated both the product and the solution it provides.