Task

Ukraine is great for tourism: castles, churches, and all kinds of historical sites are all over the country. Yet, Ukrainian tour guides are no good: boring, unemotional, and simply non-inspiring. Foreign tourists who’d had experienced our local tour guides swear to never book them again.

Solution

We cannot make our tour guides great overnight, but we can propose you to become your own guide
— the best tour guide ever! That’s where Vodafone stepped in/
3G, GEOLOCATION, QR CODES
We’ve created a simple and fun Tour Guide Companion app, which offered customizable tours around 4 Ukrainian cities: Poltava, Cher- nivtsi, Kherson and Uzhhorod. Stone plates with QR codes were built into the pave­ments and walls next to the most prominent sites. From that moment on, your tour can be as cool as you are!

Result

• Downloads of the app 775 000
• Free publications in press Більше 235
• Appearances in news on TV 13
• Cities made fun to tour 4
• Thousands of tours taken around 4 cities