Task

Alma TV, a Kazakh TV provider, wanted to proMote sales of TV subscription by introducing new National Geographic series – One Strange Rock. The documentary about our planet Earth, directed by Darren Aronofsky and hosted by Will Smith.

Solution

To make people interested in the series about the most studied planet we launched a digital campaign and asked everybody a simple question: «What’s your planet?”
We introduced an interactive web-experience that let people rediscover their planet by lear-ning unknown facts about the Earth from the series. Users could also discover their unique personal planets, and share them in Facebook.
The digital activation was supported by social media posts and videos, internet banners and the user generated content in Facebook.

Result

• 2 min 24 sec average time spent on the landing.
• 220% above the plan YouTube video impressions
• 302% above the plan Facebook & Instagram video impression
• 302% above the plan Facebook & Instagram video impression
• 170% above the plan Facebook banners impressions
• 205% above the plan Google banners impressions