Task

Creating creative content for social networks in order to acquaint the audience with the range of the store, increase the involvement and visibility of the brand in social networks. Strengthen relationships with existing customers and interest potential ones.

Solution

Based on the goals of the brand, it was proposed to make creative content in several areas: informative publications, entertainment and publications aimed at increasing sales. A separate area of ​​work is the creation of useful content, so-called DIY (do it yourself) videos, offering practical advice using the product presented in Leroy Merlin stores.

Result

• The average coverage of the publication is 10 300
• DIY video coverage 25 135