Task

Run a teaser campaign before launching a new channel group. Provide at least 500,000 contacts with target audience representatives, create an active discussion on social networks.

Solution

The appearance of recognizable characters from the cinema in real life!
A week before the launch of the new group of channels, a campaign started that aroused interest and a surprise reaction among the target audience. For the most provocative effect, the largest cities providing CINE + services were selected – Kyiv and Lviv. In the most crowded and unexpected places appeared groups of actors in costumes of movies characters
of various genres, as well as the impersonators of the stars of world cinema. For the first five days, the actors convincingly played the role of a film characters who came off the screen – the last two days of the campaign they handed out CINE + business cards with the CINE + logo and the release date of a new group of channels to the surprised audience.

Result

• During the week in Kyiv and Lviv, we have got more than 600,000 contacts with representatives of the target audience, which is 20% above planned.
• Pictures with movie characters taken by more than 7,000 people.
• Posts on social networks - more than 200,000.