Task

To present the MTS brand as an innovative, socially responsible company aimed at improving the level of education and culture in Ukraine.

Solution

To create a project in the form of a free of charge e-mobile library:

• Collect a unique e-collection of complete books:
• Assign a QR code to each book.
• Develop a content platform for a virtual library.
• Create new media.
• Place construction on central squares of cities with a population of more than one million people.
•Engage with the project representatives of all cultural and educational organizations.

Result

• “Mobile Library” opened in three cities of Ukraine: Kyiv, Lviv, and Odesa.
• On the first day - about 50 thousand visitors.
• During the first week - 50 thousand downloads.
• During the first month - more than 500 thousand viewers contacts.
• free publications in the media, including printed and electronic publications - 185.
• TV-stories - 16.
• Radio appearances - 19.