Task

Providing a range of services for the organization of an eco-event dedicated to World Oceans Day.
Organize the most famous unique eco-event under the auspices of the Corona brand: clean up Trukhanov Island by joining the global movement “100 clean islands by 2020” and supporting World Oceans Day.

Solution

Since the Corona brand is a true lover of the oceans and the beach is positioned as its home, together with the company’s staff and volunteers we decided to clean the beaches of Trukhanov Island, so that in the end, following the brand’s philosophy, enjoy the clean environment and friendly communication.
The event took place on Trukhanov Island at the South Coast Club under the slogan “This is living?” Participants were provided with conditions for comfortable cleaning – points of delivery of equipment and separate garbage collection. In the process, everyone was photographed and competed in the competition for the cleanest territory.
The harmonious end of the evening was a meeting of the sunset with a bottle of Corona to live music. The casual atmosphere, the beauty of the setting sun and the feeling of lightness of life – all fully corresponded to the philosophy of the Corona brand.

Result

• hectares of clean territory of the island 4
• tons of sorted garbage 4
• participants 250