Task

SUN InBev, together with the Staropramen brand, has been supporting the AlfaJazzFest Jazz Festival for several years already. And for many years of the festival, it was necessary to surprise the guests with something new…

Solution

“Let’s show the evolution of jazz?” was suggested at one of the meetings. And it all began… Photo zone in the form of Darwin’s theory, instant photos for creating your own “jazz evolution,” even the staff attire “evolved” into a new look, and the sea of street music — all this, plus the taste of the “ideal musical beer,” Staropramen, delighted the guests before and during the festival.

Result

• More than 1000 photos with a saxophone.
• Phrases saying “in a moment there’ll be the chorus” 183.
• Contacts on social media over 100000.